Outbound sales strategies are hit or miss with today's consumers.
The future of sales and marketing is digital.
In the manufacturing world, doing all of the work by hand became obsolete a long time ago. To replace manual labor, machines and processes were designed to handle the bulk of the dirty work.
The same evolution has taken place in the marketing world. Inbound marketing and marketing automation help manufacturers build marketing machines to draw in and nurture your leads through the buying process.
In this guide, you'll learn how it all works, including:
- Why manufacturers should invest in inbound marketing
- Inbound marketing campaigns strategies for generating traffic and leads
- Marketing automation processes for increasing efficiency
- How to evaluate your goals and track prospects, sales, and current customers to tie your marketing investment back to revenue earned
- A real-life case study of a manufacturer using inbound marketing to benefit their business
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